[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fret.cz\/co-jsou-vlastne-cookies\/#Article","mainEntityOfPage":"https:\/\/www.fret.cz\/co-jsou-vlastne-cookies\/","headline":"Co jsou vlastn\u011b cookies?","name":"Co jsou vlastn\u011b cookies?","description":"D\u00edky z\u00e1konu, kter\u00fd ve\u0161el v platnost p\u0159ed n\u011bkolika lety, jsou administr\u00e1to\u0159i webov\u00fdch str\u00e1nek povinni upozornit n\u00e1v\u0161t\u011bvn\u00edky, \u017ee pou\u017e\u00edvaj\u00ed tzv. cookies. Co jsou ale cookies v\u016fbec za\u010d? Jedn\u00e1 se o soubory, kter\u00e9 provozovatel\u016fm umo\u017e\u0148uj\u00ed z\u00edskat informace o tom, jak\u00e9 webov\u00e9 str\u00e1nky dan\u00fd u\u017eivatel nej\u010dast\u011bji nav\u0161t\u011bvuje. To umo\u017e\u0148uje provozovatel\u016fm p\u0159edev\u0161\u00edm zobrazovat relevantn\u00ed reklamy podle z\u00e1jm\u016f konkr\u00e9tn\u00edho u\u017eivatele. […]","datePublished":"2019-11-11","dateModified":"2023-05-02","author":{"@type":"Person","@id":"https:\/\/www.fret.cz\/author\/#Person","name":"","url":"https:\/\/www.fret.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cfe4dae5aaf43720425415780408681beb9b9a829e9a657295ed1cacce5febc2?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fret.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fret.cz\/wp-content\/uploads\/img_a361367_w2991_t1574606034.jpg","url":"https:\/\/www.fret.cz\/wp-content\/uploads\/img_a361367_w2991_t1574606034.jpg","height":0,"width":0},"url":"https:\/\/www.fret.cz\/co-jsou-vlastne-cookies\/","about":["Internet"],"wordCount":578,"articleBody":" D\u00edky z\u00e1konu, kter\u00fd ve\u0161el v platnost p\u0159ed n\u011bkolika lety, jsou administr\u00e1to\u0159i webov\u00fdch str\u00e1nek povinni upozornit n\u00e1v\u0161t\u011bvn\u00edky, \u017ee pou\u017e\u00edvaj\u00ed tzv. cookies. Co jsou ale cookies v\u016fbec za\u010d? Jedn\u00e1 se o soubory, kter\u00e9 provozovatel\u016fm umo\u017e\u0148uj\u00ed z\u00edskat informace o tom, jak\u00e9 webov\u00e9 str\u00e1nky dan\u00fd u\u017eivatel nej\u010dast\u011bji nav\u0161t\u011bvuje. To umo\u017e\u0148uje provozovatel\u016fm p\u0159edev\u0161\u00edm zobrazovat relevantn\u00ed reklamy podle z\u00e1jm\u016f konkr\u00e9tn\u00edho u\u017eivatele. Samoz\u0159ejm\u011b je mo\u017en\u00e9 tyto informace pou\u017e\u00edt i pro jin\u00e9 \u00fa\u010dely. Lid\u00e9 se p\u0159edev\u0161\u00edm boj\u00ed, \u017ee budou zneu\u017eita jejich soukrom\u00e1 data. Je v\u0161ak pravdou, \u017ee soubory cookies tu byly ji\u017e dlouho p\u0159edt\u00edm, ne\u017e byl z\u00e1kon vyd\u00e1n. Jen b\u011b\u017en\u00ed lid\u00e9 o nich p\u0159\u00edli\u0161 nev\u011bd\u011bli, pokud se o n\u011b konkr\u00e9tn\u011b nezaj\u00edmali. P\u0159esto ke zneu\u017e\u00edv\u00e1n\u00ed dat p\u0159\u00edli\u0161 nedoch\u00e1zelo, a to se nezm\u011bnilo ani po p\u0159ijet\u00ed onoho z\u00e1kona. Je v\u0161ak nutn\u00e9 v\u011bd\u011bt, \u017ee cookies nezajist\u00ed nikomu p\u0159\u00edstup k soubor\u016fm ulo\u017een\u00fdm ve va\u0161em po\u010d\u00edta\u010di. Pouze ukazuj\u00ed, jak\u00fd typ webov\u00fdch str\u00e1nek si nej\u010dast\u011bji prohl\u00ed\u017e\u00edte. Chod\u00edte nej\u010dast\u011bji na hern\u00ed str\u00e1nky? Potom v\u00e1m budou zobrazov\u00e1ny reklamy z hern\u00edho prost\u0159ed\u00ed. Nen\u00ed to v\u0161ak pouze o tom, jak\u00e9 weby pou\u017e\u00edv\u00e1te, ale tak\u00e9 co na nich d\u011bl\u00e1te. Dejme tomu, \u017ee na soci\u00e1ln\u00edch s\u00edt\u00edch budete komentovat p\u0159\u00edsp\u011bvek o va\u0159en\u00ed. Syst\u00e9m to vyhodnot\u00ed a bude v\u00e1m tedy zobrazovat kucha\u0159sk\u00e9 reklamy. Je\u0161t\u011b v\u011bt\u0161\u00ed dopad to m\u00e1 ale v p\u0159\u00edpad\u011b, kdy vypl\u0148ujeme p\u0159es internet n\u011bjak\u00e9 formul\u00e1\u0159e s osobn\u00edmi \u00fadaji, nap\u0159\u00edklad pokud n\u011bco kupujeme on-line. Zde d\u00e1v\u00e1me k dispozici nejen sv\u00e9 jm\u00e9no, ale tak\u00e9 adresu. To jsou cenn\u00e9 informace, za kter\u00e9 jsou n\u011bkter\u00e9 firmy ochotny zaplatit zna\u010dkou \u010d\u00e1stku pen\u011bz. A to v\u0161e jim d\u00e1v\u00e1me zdarma k dispozici. Cookies je samoz\u0159ejm\u011b mo\u017en\u00e9 vypnout nebo nastavit, ale ruku na srdce, kdo z n\u00e1s to pou\u017e\u00edv\u00e1. V\u011bt\u0161ina pouze odklepne, \u017ee s jejich pou\u017e\u00edv\u00e1n\u00edm souhlas\u00ed, a t\u00edm to kon\u010d\u00ed. D\u00e1le n\u00e1s nezaj\u00edm\u00e1, co se s na\u0161imi daty stane. A to je \u0161patn\u011b, zvl\u00e1\u0161\u0165 pokud spol\u00e9h\u00e1me na anonymitu internetu. Je tedy dobr\u00e9 si v\u017edy po\u0159\u00e1dn\u011b p\u0159e\u010d\u00edst podm\u00ednky pou\u017e\u00edv\u00e1n\u00ed. \u010castokr\u00e1t m\u00e1te pouze uvedeno, \u017ee pou\u017e\u00edv\u00e1n\u00edm webov\u00fdch str\u00e1nek souhlas\u00edte s pou\u017e\u00edv\u00e1n\u00edm t\u011bchto sledovac\u00edch soubor\u016f. A to mal\u00fdm p\u00edsmem a\u017e na doln\u00edm okraji str\u00e1nky. To je ov\u0161em \u0161patn\u011b, proto\u017ee mnoho lid\u00ed si tak nen\u00ed ani v\u011bdomo, \u017ee jsou jejich data sb\u00edr\u00e1na. Jak\u00e9 je tedy \u0159e\u0161en\u00ed? Jak se br\u00e1nit? Na\u0161t\u011bst\u00ed v sou\u010dasn\u00e9 dob\u011b n\u00e1m z\u00e1kon umo\u017e\u0148uje d\u00e1t nesouhlas se sb\u011brem na\u0161ich \u00fadaj\u016f a provozovatel\u00e9 web\u016f jsou povinni toto respektovat. Proto je dobr\u00e9 si v\u017edy rozmyslet, jak\u00e9 informace o sob\u011b vlastn\u011b chceme sd\u00edlet. Jen tak m\u016f\u017eeme ochr\u00e1nit sebe i sv\u00e9 soukrom\u00ed. Nikdy toti\u017e nev\u00edte, ke komu se takto z\u00edskan\u00e9 informace nakonec dostanou.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co jsou vlastn\u011b cookies?","item":"https:\/\/www.fret.cz\/co-jsou-vlastne-cookies\/#breadcrumbitem"}]}]